Why is search engine optimization necessary?

The first step to having a useful and successful e-Branch for your credit union is to make sure your target audience can find it. As more and more people research their buying decisions online, credit unions must enter the fray. Your credit union probably already has online banking and you know that as web usage rises contact with your staff goes down. Your potential member s go to the internet for their news, entertainment, and information. Can they find you?

What is the single most important factor for search engine optimization?

Content. Good Content. And more content.

Your credit union website needs to have descriptive content for all your products and services. The content needs to be topically relevant and repetitive of key terms and phrases that people search for regarding a topic. CUC has copywriters that specialize in writing content for the web that can help you articulate your brand message for searchability.

The second most important aspect?

Programming. Clean code.

Credit Union Consulting employs the latest programming and organic SEO techniques to ensure that your content is highly searchable and indexable by the most popular search engines. Everything is important from how you construct your pages to how you name your page titles. It is our programmer's job to make your content as explorable and categorical as possible.

Search Engine Marketing

Are you driving members to your credit union's website?

A part of having a great website is making sure your target audience can find it. CUC accomplishes this for credit unions using search engine marketing. Our first step is to take advantage of all the free tools to increase your sites visibility. If your situation and goals call for it we then organize pay per click campaigns for your credit union. The third step is to make sure you are tracking your results and tweaking your settings and campaigns accordingly.

If you want to talk to us about search engine marketing for your credit union's e-Branch, contact us at:

Paul Elder 614-848-5400 ext 121 or email Paul
Larry Krietemeyer 614-848-5400 ext 143 or email Larry